Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising.
One of his patented techniques was to make a character out of the advertiser, writing ads as if the clients themselves were actually talking. [...]
How Permission Could Save This Viral Marketing Tactic
By Amanda Gagnon
My favorite author just announced me as his co-author! Okay, he didn’t really mean it and he’ll say the same about you, but what a brilliant way to earn a subscription to your emails – assuming, of course, you keep permission in mind.
Donald Miller’s co-author game [...]
A Cowboy’s Guide to Email Marketing
By Rebecca Swayze
Just like a seasoned email marketing pro, a successful cowboy (or cowgirl!) always learns from his experiences and acknowledges his own limits.
He is self-reliant, innovative and constantly looking for new ways to succeed out on the frontier. And he always outsmarts his opponents using wit, knowledge and skill.
Saddle [...]
The quantity of false info accessible about e-mail advertising on the net is staggering. If you’re marketing your affiliate program via e-mail campaigns, make sure you know what your responsibilities are.
The lawless times of spam e-mail are over, at least for U.S.A. based advertisers. The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography [...]
Don’t Tell A Marketing Guru Your Secrets!Â
Holy Jeepers! I opened my email inbox to find dozens of messages from gurus and companies expounding upon their articles, books, seminars and papers on every topic known to marketing, all of them claiming to possess “secrets.”
I recently checked out some of these and was amazed to learn that things I’ve considered fairly common [...]
Buy Domains
Hosting