Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising.
One of his patented techniques was to make a character out of the advertiser, writing ads as if the clients themselves were actually talking. [...]
Website Content: What Creates Success?
Website Content – It’s All About The Why?
By Jerry Bader (c) 2008
Every week I get asked to look at business websites and tell the owners why they’re not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent [...]
Define Your Target Market in 5 Easy Steps
This report is designed for entrepreneurs, small business owners, independent contractors and anyone who needs to build relationships and develop leads or referrals in order to promote and increase their business.
The information in this report is given based on the assumption that YOU know your product and service [...]
Top 10 Ways to Use del.icio.us
Del.icio.us is an excellent system for archiving your favorite information from across the Net, tracking hot topics, and discovering new and useful sites. The power of del.icio.us comes in the form of it’s “collective intelligenceâ€, which is constantly adding, reviewing, and filtering new information.
The community of del.icio.us allows you to [...]
Five Steps to Web Success
By Drew Barton
As noted above, when you add fresh content to your site, search engines reward you with updated links. Too, your customers learn that you refresh your site – through a blog or otherwise – and therefore may check back with your site for the most up-to-date information.
Prominent Domain
Be sure [...]
By Drew Barton
Southern Web Group
If you are not doing so already, you’ll want to make sure you’re included in the top search engines and directories. Millions of dollars each year are spent to make sure sites are properly indexed and promoted in the many search engines. However, you don’t need to spend anything to appear [...]
Part 1
By Drew Barton
I hear it all the time: “How can I get more traffic to my Website?” In just five quick steps, I’ll give you easy – and free – ways to bring visitors to your Website, keep them there and bring them back for more.
For many Websites, it’s not the quantity of visitors [...]
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