Critical Care 4 Marketing » Blogging http://cc4marketing.com Free Marketing Academy Newsletter and Marketing Information Tue, 08 Mar 2011 01:18:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 What To Look For When Choosing Calgary Advertising Agencies? http://cc4marketing.com/what-to-look-for-when-choosing-calgary-advertising-agencies http://cc4marketing.com/what-to-look-for-when-choosing-calgary-advertising-agencies#comments Mon, 09 Aug 2010 12:29:29 +0000 admin http://cc4marketing.com/what-to-look-for-when-choosing-calgary-advertising-agencies Here’s a good guide of what to look for while you begin to choose an advertising agency to your marketing and advertising needs. From prior consumers to reporting capabilities, you need to research it all. You will need to be entirely conscious of what an promoting organization can provide you for the money and this will then present you with a much better notion of Calgary Advertising Agencies are going to be the best for your personal company.

View Earlier Customers

The odds are that if you are seeking into a local advertising organization that has been close to for any while then numerous other nearby companies will have joined the provider and you could get personalized testimonies from these past clients to view what was experienced by means of out the campaign. This would start the initial course of action of been equipped to ascertain no matter whether this firm can do a fantastic career and offer the greatest outcomes to your corporation.

In case you stop by the web page with the calgary advertising agencies in question then there need to be a section of previous consumers that is going to be displayed and could be you will discover also testimonies visible on that web site. Take a great look by way of after which this will present you with the names of corporations that you can get in touch with by cell phone to verify that the corporation in fact utilized this company and had some favourable final results. The far more optimistic feedback you are able to get, the better, after all its a company that you will need being ready to rely on and by carrying out this, it is possible to set up this believe in which is remarkably critical.

Here are a handful of solutions that an excellent promotion organization will provide to you like a customer:

- Internet site Pattern: Its particularly significant that you just use a professionally layout web site as this may have an immediate effect on how well your promotions will go and how a great deal curiosity you’ll produce. Should you have a poor web site, with an amateur feel then your customers wont consider you seriously, wherever as in case you have a wonderful looking internet site, this builds interest.

Your brand or logo must stand out and make an immediate impression on your visitor, you may need to attempt and imprint your name on the brain of any visitor so if its done proper then you definately will accomplish this.

- Pay Per Click Management: If your promotion company can present this type of support then you certainly can send very targeted site visitors to your site from day just one, but it can cost the earth if not carried out the appropriate way. Google adwords is one of the worlds biggest promoting networks and can be a complex technique due to good quality scores and large priced bids.

Your pages should be optimised for the keywords you’re targeting or you will pay out a fortune for clicks. A site that has a lower high quality score will pay out ten times the sum per click than a internet site that is certainly remarkably optimised for that keyword set.

- Research Engine Optimisation: Any expert advertising and marketing agency will offer you Calgary SEO as this is really a key priority for numerous on the web enterprises. In the event you can hit the first page in yahoo for that keywords you might be spending for on spend per click, then you definately can pause your adverts and get cost-free clicks in the organic search effects. That is one thing you ought to consist of within your advertising and marketing strategy for extended term growth and constant sales.

]]> http://cc4marketing.com/what-to-look-for-when-choosing-calgary-advertising-agencies/feed 0 How To Create Your First Blog http://cc4marketing.com/how-to-create-your-first-blog http://cc4marketing.com/how-to-create-your-first-blog#comments Tue, 07 Aug 2007 16:24:13 +0000 admin http://cc4marketing.com/?p=30
By Donna Gunter (c) 2007
I’ve been blogging now for about 2 years, and I’m amazed at the amount of traffíc that I get from my blog and the number of people who tell me that they first heard about me from my blog instead of my website. The word blog is derived from the term “web log”, or an online diary or journal. If the HBO series “Sex and the City” were being filmed today, Carrie Bradshaw would be a blogger as well as a columnist, I think. Why? As she experiences her revelations about life, love, and relationships, she could post them to her blog for the world to see and comment upon.

Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. In fact, many service business owners are using a blog platform as their primary website, with some of them creating static pages as you would find on a traditional website, while others are using the platform as a blog and are posting updates regularly.

There are several advantages to using blogs instead of ezines or traditional websites:

1. Search engines love blogs. The strategy that seems to be attractive to search engines today is regularly updated content. I can log-in to my blog at the beginning of a day and submit a post. Within 24 hours I’ll get a notification from my Google alerts account that Google has indexed that post.

2. Content can be distributed quickly. If you instruct your visitors to subscribe to your blog via updating services like Bloglines or Feedblitz, they’ll be notified within hours of any new posts on your blog.

3. Little web programming knowledge is required. Once your blog is set up, it’s simply a matter of logging into your account, typing the info for your post, adding graphics or photos as needed, and publishing your post to your blog.

4. Reader feedback. Your readers can give you comments and feedback about your posts almost immediately after you log an entry. Blogs are a great way to engage your audience.

 

Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio förm of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they’re ready (readers who archive ezines or bookmark web pages).

How do you begin to blog? Here are 10 simple steps you can follow:

1. Blogging platform. The easiest way to get started is to use the frëe service found at Blogger.com or WordPress.com. The ability to customize your blog is limited with the frëe services, so I urge my clients to subscribe to Typepad.com, which will host your blog for you on their servers, or purchase a hostíng account where WordPress can be installed. The downloadable version of WordPress is located at WordPress.org and is frëe of charge if you need to install WordPress yourself on your hostíng account. I use Typepad for my blog, so many of my examples will relate exclusively to blogs hosted on that platform.

2. Name. What do you want to call your blog? Blog names tend to be attention-getting and off-beat. However, for service businesses, I encourage my clients to use keywords important to their business when naming their blog. You will also want to acquire the .com version of your blog’s name or your blog’s name with the word “blog” attached as your blog URL. After you have set up your blog, your blog provider can give you more info about how to map your domain to your blog. (Note: You don’t want to simply forward your blog to your domain name, as that impacts the URLs of your individual blog pages).

3. Look and Layout. How many columns do you want to display? Do you want links to static pages? What colors do you want to use? How about a signup box for a frëe giveaway? Should you use one of the templates provided or have something custom designed? Do you want your blog archives displayed? Do you want to be the only author or do you want to permit others to make posts, as well? There are many questíons you’ll be asked in the startup phase about the look of your blog. A Typepad blog permits you to change your mind about your layout at a later date. The best way to determine the look of your blog is to look at the layout of other blogs and determine what appeals to you.

4. Widgets. There are a number of widgets, or add-on programs, that you can incorporate into your blog. Chëck your blog software’s site for more info about what features you’d like add to your blog. At a minimum you’ll want to give visitors a couple of ways in which they can receive blog updates through various updaters, or feeder services, as mentioned earlier.

5. Comments. The newest sp*am making its rounds online is comment sp*am. Don’t these guys have anything better to do? Set your comments to moderated, which means that you have to approve any comments to your blog before the post goes live. You’ll save yourself a great many headaches and time by choosing to moderate the comments.

Once you’ve gotten this far, you should have a basic blog established and are ready to begin to blog.

6. Blog content. The time has arrived — your blog is ready to accept posts. What do you write about? You can post content rich articles of interest to your target market, comment on a current event, answer questíons from your visitors, present a before and after case study outlining how your business helped someone, etc. Keep your eyes and ears open for information relevant to your audience. I use my blog to bring forth info that doesn’t fit well into my newsletter format or something that arises between newsletter issues. I post my ezine content to my blog, as well.

7. Posting frequency. Blogs are just like gardens — they need watering regularly and require some care and attention. For maximum effectiveness, you need to post several times a week to your blog. I try and post 4 times per week in my blog — 2 posts are items I run across or comment upon as noteworthy in the moment, and the latter 2 are the contents of my ezine posted over 2 days. And, respond to reader’s comments when they arrive — blogs provide a great forum for ongoing discussions.

8. Blog traffíc. In the same way that you publicize your website URL on everything that you do, you can similarly publicize your blog. Submitting your blogs to blog directories is another way to get traffíc. A very comprehensive líst of blog directories, RSS Top 55 has been compiled by Robin Good. Searching out blogs that appeal to your target market and making comments to those posts will also drive traffíc to your blog. Another trick is to post your blog on social bookmarking sites like Reddit, Digg, StumbleUpon, and del.icio.us.

9. Measure the results. Some blog programs, like Typepad, have built-in statistics so you can view details of your blog traffíc. Some of the feed/updater programs have built-in statistics as well, or you can install a metrics program as an add-on to your blog. Review your statistics regularly to determine how much traffíc your blog generates.

10. Rinse and repeat. Don’t let the novelty of blogging wear off. Blogging is effective only if you continue your blogging efforts regularly over a long period of time. I know of several individuals who have gotten book deals from their blog and radio and TV interviews as well. Just think — your blog might be your ticket to fame!

Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides.

About The Author
Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To sign up for more Frëe tips like these and claim your Frëe gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com.

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