Five Steps to Web Success

Part 1

By Drew Barton

I hear it all the time: “How can I get more traffic to my Website?” In just five quick steps, I’ll give you easy – and free – ways to bring visitors to your Website, keep them there and bring them back for more.

For many Websites, it’s not the quantity of visitors that’s crucial, but the quality of visitors. Some sites receive hundreds of visitors each day but fail to make a single sale. So, why with all the traffic, there’s no one biting the hook?

A very common failure with most Websites is that they simply don’t ask for the sale. In most sales classes, they teach you not to exit a phone call, client visit or presentation without asking the prospect for the sale. It makes sense, then, that on your Website the text on every page should ask for the sale in clear, declarative language. Check every page of your site to see if it contains at least one ask, such as “Call us now for a free consultation.”

The “ask” or “call to action” is possibly one of the most overlooked components of your Website. The call to action will reinforce to the user to call, e-mail, fax or otherwise inquire with you or buy your product. Without a clear call to action statement – repeated across the site in varying ways – many Website visitors will fail to do what your Website wants them to do.

Here are some common ways to prompt the Website visitor to act:

. “Click here for more information.”
. “For a free consultation, call this number now.”
. “If you’d like to speak more about this product, complete this brief form.”

If a Tree Falls in the Forest.

The World Wide Web, by its very design, is intended to link one site to another. If your site isn’t linked from search engines, directories and other relevant sites, you’re missing out on the Web’s great purpose – and on sales.

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